Brand Strategy & Market Manager

Position: Brand Strategy & Market Experience Manager Brand Strategy & Market Experience ManagerBridgeport Worldwide isn’t just a distributor; we are the connective tissue between the world’s finest architectural hardware engineering and the North American design elite. We are looking for a strategic architect—someone who lives at the intersection of data-driven market intelligence and high-touch luxury experience.Your MissionAs the Brand Strategy and Market Experience Manager, you are the visionary and analytically-driven leader of our marketing initiatives across all customer segments—from high-end Architects and Designers (A&D) to channel partners and trade professionals. Your superpower is your ability to translate deep market analysis into segment-specific strategies that secure Bridgeport Worldwide’s market leadership and profitable growth.Key Responsibilities 1. Strategic and Analytical LeadershipMarket Intelligence & Monitoring: Oversee all web monitoring and social listening activities to gain deep, actionable insights into designer preferences, customers and vendors needs, and geographical purchasing patterns across all segments.Competitive Strategy: Proactively research and monitor competing brands in every market segment (luxury, mid-market, trade), identifying their market penetration strategies and recommending adjustments.Strategy Development: Formulate the overarching marketing strategy for all Bridgeport Worldwide segments (A&D, Trade, Channel), ensuring alignment with global sales objectives and long-term brand vision.Reporting: Utilize strong analytical skills to provide clear, data-driven reports on marketing ROI, campaign effectiveness, and pipeline influence for each customer segment.2. Brand Experience and Engagement (Segment-Specific Focus)Vendor Collaboration (Partnerships): Serve as the primary marketing liaison with key vendor partners, actively engaging their marketing teams to share insights, collaborate on joint campaigns, and maximize shared market presence across distribution channels.Media and PR: Lead multichannel marketing campaigns, including digital marketing, social media management, and public relations efforts.Events: Coordinate public relations activities to enhance brand reputation and visibility within target markets.3. Team Management and Internal CollaborationPeople Management: Develop a team and provide mature, energetic, and effective leadership, fostering a culture of high performance, media savviness, and continuous improvement.Cross-Functional Partnership: Work seamlessly with all Segment Sales teams (A&D, Trade, etc.), Product Development, Technical Support and Creative Services to ensure marketing collateral and strategies directly address the unique needs of each audience.Who You Are & What You NeedEducation: Bachelor’s degree in Marketing, Business, or a related field (Master’s degree/MBA preferred).Experience: 7 to 10 years of progressive marketing experience, ideally within the luxury and multi‑channel building materials or design industry.Industry Expertise: Must have demonstrated passion for, and deep experience in the high-end design world, with the strategic maturity to apply marketing principles across diverse B2B and B2C channels. Must be keenly tuned into the luxury home products market.Skills: Exceptional analytical abilities, advanced digital marketing fluency, managerial maturity, and highly proficient in communication (personable and comfortable speaking to diverse audiences, including senior vendor partners).Why Join Us? We offer a high‑autonomy environment where you are expected to make your mark. If you are a media‑savvy, energetic leader looking to transition from “managing tasks” to “shaping a global brand’s trajectory,” we should talk.Bridgeport Worldwide strives to be a harassment‑free and discrimination‑free company, committed to equal opportunity. We believe people from different backgrounds, with different identities and experiences make our service, and our company better.Business Hours: Monday‑Friday 9 am to 5 pm Location: Bridgeport, CT Job Type: Full‑time Salary: $90k‑110kMarketing AssistantAre you an experienced project manager with a love for social media and a…