Branding/Marketing SME

United States Suitability/Public Trust Fully remote Information Technology Overview GovCIO is hiring an experienced Branding/Marketing subject matter expert to refresh the brand identity, differentiate a Department of Veterans Affairs (VA) Data Modernization initiative from competitors, as well as ensure unified messaging. This position is fully remote, located in the United States. Responsibilities - Serve as a key member of the Data Modernization team with primary responsibilities that include executive communications as well as support for internal communications. - Provide strategic thinking, outstanding organization and planning, and a strong ability to collaborate and communicate with cross-functional teams and stakeholders. - Monitor trends and best practices in internal communications to improve strategies. - Translate complex technical concepts (data governance, analytics, platform capabilities) into clear, audience‑appropriate messaging. - Develop presentations, briefs, narratives, marketing collateral, platform overviews, and stakeholder engagement decks. - Partner with cross‑functional teams (product, engineering, PMO, change management) to ensure consistent positioning and alignment with program goals. - Assess audience needs, synthesize requirements, and produce targeted messaging to drive adoption and stakeholder buy‑in. - Provide strategic thinking, outstanding organization and planning, and a strong ability to collaborate and communicate with cross-functional teams and stakeholders. - Ensure smooth execution of executive engagements with relevant customers/partners. - Develop strong internal relationships to support communications, stakeholder engagement, and program priorities. - Gather, analyze, and report data on marketing and communication campaigns. - Use insights from data analysis to adjust strategies and improve outcomes. - Innovate and implement new communication tools and techniques. - Continuously improve communication processes and strategies. Qualifications Required Skills and Experience: - Bachelor's in business administration, Business Management, Computer Science, Information Systems, Journalism, Marketing, Communications, or related fields plus 12 years of experience. - Experience developing go‑to‑market strategies, value propositions, and messaging frameworks for data products or enterprise platforms. - Proven skill in designing and executing multi‑channel communication plans (internal/external comms, stakeholder updates, campaign messaging). - Experience supporting large‑scale transformation efforts, including change management messaging, communication sequencing, and stakeholder mapping. - Exceptional writing, editing, and presentation skills with the ability to meet tight deadlines, organize complex information, and support leadership communications. - Strong verbal communication and organizational skills. - Ability to work independently and in a remote team setting. - Analytical skills to assess communication processes and campaigns. - Project management skills to handle multiple projects and meet deadlines. - Interpersonal skills to build strong relationships with team members, stakeholders, and partners. - Presentation skills for delivering polished presentations to diverse audiences, including senior executives. - Proficiency with content management systems, event management software, Microsoft Office Suite, Canva, video editing/creation programs, MS SharePoint, and various communication platforms. - Understanding of social media strategies and digital marketing tools. Preferred Skills and Experience: - Deep expertise in federal/VA-focused marketing, including familiarity with VA OIT, data platforms, and government program communication norms. - Familiarity with federal acquisition language, LOE documentation, strategic plans, and communication best practices for government stakeholders. - Experience with Veterans Affairs or other government agencies. - PMP, Scrum Master, and/or other Agile/SAFe certifications. - Strategic Communication Management Professional (SC