Business Analyst and Storyteller

GreenRubino is seeking a savvy Business Analyst and Storyteller with a deep understanding of digital marketing channels and data analysis who can uncover insights necessary to form strategic recommendations to achieve business results. The successful candidate must be familiar with all forms of marketing data including media, website, social media, quantitative and qualitative research and marketing automation; possess excellent communication skills, with the ability to speak to both technical and non-technical audiences; have a passion for analyzing structured and unstructured data to uncover insights and opportunities to improve campaign successes. • Provide data-driven insights that help influence and support campaign strategies and our approach to integrated marketing efforts across internal agency departments. Define the analytics, tracking and measurement plan for marketing campaigns and websites, based on client goals and objectives. • Work cross-functionally to ensure campaign tracking is configured and working as expected.