April 9, 2025

Business Development

Lamar Advertising Company Bakersfield, California

About Us • A Monday-Friday, 8a - 5p work schedule with paid holidays, with a combination of time in-office and selling in the field • First-year earning potential of $35,600 - $100,000 including commissions, dependent on experience and selling ability • No commission cap, so earning potential is unlimited as you grow your book of business! • Comprehensive 8 week training program with opportunities to participate in our corporate-hosted Lamar Sales School • Multiple medical plan options and a health savings account • Hospital, Accident, and Critical Illness coverage • Dental and vision insurance • Short and long-term disability and paid parental leave • 120 hours of paid time off (PTO) that increases with tenure • 12 paid company holidays including Presidents Day and Juneteenth • 401(k) plan with company match • Employee Stock purchase program • Wellness program incentives such as medical plan premium holidays and HSA contributions • Ongoing professional development and internal leadership programs to maximize your career potential • Advancement opportunities, as our goal is to promote all Sales Managers from within! What we’re looking for in YOU : • Comfort making cold calls over the phone and in person • Ability to make oral presentations and clearly articulate policies and procedures • Align with our values of inclusivity and effectively communicate with people of various social, cultural, economic, and educational backgrounds • Motivation to learn new technology and systems • Ability to exhibit effective time management and self-organization • Willingness to immerse yourself in the outdoor advertising industry with the intent of selling its benefits to businesses and customers • Ability to communicate professionally both verbally and in writing • Ability to perform effectively under fluctuating workloads • A knack for making connections and gaining the trust of others • Ability to meet a sales quota and utilize general sales techniques • Intrinsic self-motivation to overcome challenges and meet goals • Resilience in response to rejection A day in the life : • Meet and exceed sales targets and monitor personal sales data and reports • Target businesses in the assigned area and visit each established Lamar client as well as competitor's clients in a specified time frame • Exhibit working knowledge of local and national competition • Cluster accounts to work them efficiently • Identify potential growth areas and open new accounts • Use Lamar computer tools to locate prospects & follow up on leads, as well as prepare proposals, written presentations, and research • Develop their presentation skills by utilizing computer tools, and present to clients on a regular basis • Develop new product knowledge and selling skills • Active…

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