Business Development and Marketing Specialist

Business Development: Develop and implement strategic plans to identify and pursue new business opportunities within the glass industry.Build and maintain strong relationships with existing and potential clients, including architects, contractors, fabricators, and distributors.Conduct engaging and informative presentations and product demonstrations to architects, designers, and specifiers, showcasing how our products meet their technical, aesthetic, and sustainability requirements.Conduct market research to identify emerging trends, competitor activity, and customer needs within the glass and construction industries.Collaborate with the sales team to drive lead generation and ensure the company's products and services align with client demands.Manage and coordinate AGNA participation at industry trade shows, conferences, and networking events to represent the company and identify new business leads. Marketing: Create and execute marketing strategies to promote glass products and services to target audiences.Provide technical content and educational materials to inform clients about the benefits and applications of NSG glass products in various industries, particularly in architectural, residential, solar, and technical applications.Plan and run integrated campaigns across platforms such as LinkedIn, Google Ads, YouTube, and industry-specific digital media.Develop and manage lead generation programs including gated content, webinars, and digital trade shows.Develop and manage marketing campaigns across multiple channels (digital, print, social media, email, etc.) to increase brand visibility and generate leads.Collaborate with design and content teams to produce marketing materials, product catalogs, presentations, and digital assets.Analyze market data and campaign performance to evaluate effectiveness and adjust strategies as needed.Maintain the company's website and social media profiles, ensuring they reflect the latest product offerings, industry trends, and brand messaging.Coordinate with external agencies, photographers, and vendors to ensure high-quality production of promotional materials.Optimize web content for search engines (SEO) and manage paid advertising campaigns (SEM) to ensure high visibility on relevant search queries, driving qualified traffic to the website. Other: Adherence to NSG/Pilkington Standards of Business Conduct and its Values and PrinciplesOther duties as assigned by manager Top 3 Competencies Needed for Success in the Role: Engages and Inspires Others - Works collaboratively and builds trust to develop enduring working relationships with othersCustomer Focused - Actively seeks to understand internal & external customer circumstances, problems, expectations and needsInnovation and Change - Open to change and actively interested in new developments, technology and emerging market trends Qualifications Required: BS/BA in Business, Marketing, Sales or related field or a combination of experience and educationAt least 3-5 years of experience in business development, marketing, or sales, preferably in the glass or construction industries.Proven track record of successfully developing and executing marketing campaigns and driving sales growth.Expertise in running and optimizing digital marketing campaigns across various channels, with an emphasis on lead generation, content strategy, and data analyticsExperience in working with external providers for advertising space, marketing materials, sample promotions and other marketing materialsFamiliarity with CRM software, marketing automation tools, and digital marketing platforms.Strong understanding of business development strategies and lead generation.Excellent written and verbal communication skills, with the ability to engage and persuade a diverse audience.Proficient in Microsoft Office Suite, Google Analytics, SEO, and social media marketing platforms.Ability to work both independently and as part of a cross-functional team.Ability to travel up to 30% Qualifications Desired: Master's Degree in Business or other relevant field, or relevant certificationsPrevious experience working with architects or the construction tradeStrong knowledge of glass products and applications (e.g., architectural, residential, decorative, etc.) NSG Group/Pilkington is an equal opportunity employer; M/F/D/V encouraged to apply.