Lamar Advertising Company seeks a Business Development BDR to fuel growth in our outdoor and digital advertising solutions. As part of the Sales & Business Development team, you'll research prospects, generate and qualify B2B leads, and book high-quality meetings for senior sales executives. You'll manage outreach via phone, email, and social channels while updating our CRM and collaborating closely with marketing. This role suits a motivated, curious self-starter who thrives in a community-focused, collaborative culture built on integrity and reliability.
Responsibilities
Identify and qualify new B2B leads for Lamar's outdoor and digital advertising solutionsConduct prospecting via phone, email, and social channels to build a strong sales pipelineSchedule meetings and demos for senior sales executives and account managersCollaborate with marketing to align outreach with campaigns and target segmentsMaintain accurate records and activity tracking in CRM systemsProvide basic needs analysis to match prospects with effective ad solutionsSupport proposal development and follow-ups to move opportunities through the funnelPartner with internal teams to ensure smooth handoff from prospecting to closingReport on weekly KPIs, pipeline status, and market feedback to managementRepresent Lamar's values of integrity, reliability, and community focus in all interactionsRequired Skills
B2B salesLead generationCold outreachSales pipeline managementCRM software (Salesforce or similar)NegotiationSales presentationsMarket researchAdvertising industry knowledgeWritten and verbal communication
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