Business Development Specialist

Tower Marketing is seeking a talented, self-driven, and high-energy individual to serve as a Business Development Specialist. The right candidate will have a strong “hunter” mentality, and thrive on identifying, researching, and engaging warm leads and current client proposals.

The primary focus of this role is “warm” lead prospective and inbound business development. This individual will be responsible for leading inbound prospecting efforts to identify, engage and develop relationships with new potential clients that fit Tower’s targeted client profile. This individual will qualify new opportunities, uncover prospect needs and challenges, and collaborate with Tower’s in-house teams to develop and present proposals that lead to successful new client relationships. This role will also work closely with the account team to identify opportunities and create proposals for expanded services with current Tower clients.

Position
Full Time

Top Skills For This Role Include


Lead business development efforts to contact all warm leads, CRM prospects, and new prospects that fit the agency’s targeted client profile.


Intermediate knowledge of internet marketing, website builds, and creative offerings (e.g. client goals vs. team implementations to meet those goals)


Research and qualify new business opportunities within our target markets. This includes using LinkedIn, corporate websites / directories, online tools, online / in-person events, and following up on traditional word-of-mouth referrals


Initiate contact with new, potential prospects in order to generate and qualify leads, promote the agency’s services and benefits, and identify and propose solutions that meet their needs


Create detailed proposals, presenting those proposals, and following up with prospects to secure their approvals


Attend online webinars and / or in-person events and mixers to connect with new business opportunities


Host and prepare speakers for Tower’s Marketing Matters peer group, as well as online webinars and / or in-person events to create new business opportunities


Serve as the prospect advocate throughout the proposal phase, proactively communicating questions, issues, risks, and opportunities, as well as providing potential solutions


Ability to brainstorm, collaborate, and strategize with in-house team members, including designers, developers, and internet marketing specialists


Ability to document all prospect interactions in the agency’s CRM system, providing detailed updates to the accounts team and estimated close dates for high probability opportunities.


Report weekly summary of current inbound efforts and forecasted new prospect opportunities


Promote Tower Marketing’s core values across the agency and conduct oneself in perfect alignment with those values


Required Software Skills


Leads presentations well in both informal and formal settings


Familiarity with project management tools, such as Teamwork, ActiveCollab, etc.


Competent understanding of CRM systems, such as ActiveCampaign, Hubspot, etc.


Proficient with Google Suite


Top Soft Skills


Comfortable conducting conversations and presentations in both informal and formal settings, including warm outreach, introductory calls, discovery conversations, and proposal presentations.


Strong interpersonal and communication skills: Able to quickly establish credibility and rapport with a broad variety of personalities, roles, and seniority levels.


Naturally curious: Enjoys researching companies and people, asking thoughtful questions, and uncovering challenges or opportunities that may not be immediately obvious.


Confident initiator: Comfortable picking up the phone, sending the first email, approaching someone at an event, and creating a conversation from a cold starting point.


Strategic thinker: Able to look beyond a generic sales pitch and determine why a particular company or decision-maker may have a reason to engage with Tower Marketing.


Collaborative: Able to brainstorm, strategize, and communicate effectively with Tower’s internal specialists when an opportunity progresses beyond initial qualification.


Consultative: Able to transition from prospecting into discovery by understanding what a prospective client is trying to accomplish and identifying where Tower Marketing may be able to help.


Top Bonus Skills We Would Like To See


Proven success in an inbound sales, business development, or prospecting-focused position


Experience using CRM, sales prospecting, contact research, or sales enablement platforms.


Experience with the Mac platform and familiarity with Mac devices: iMac, MacBook Pro, iPad, iPhone, and Google Drive / Docs


Education, Certifications, And Qualifications

Minimum of Bachelor’s degree preferred in marketing or related field
3+ years of experience in a sales, business development, lead generation, or a related position preferred
1 – 2 years experience in a digital marketing agency: website development, internet marketing