Business Marketing Lead

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Business Marketing Lead in Germany.As a Business Marketing Lead, you will play a pivotal role in driving go-to-market strategies and elevating brand positioning across institutional and enterprise audiences. You will work closely with business development teams to design and execute high-impact co-marketing initiatives, partnerships, and campaigns. Operating in a fast‑paced, emerging technology environment, you’ll collaborate globally and manage multiple stakeholders. This is an ideal opportunity for a proactive marketer who thrives in ambiguity and is passionate about shaping the future of decentralized ecosystems.AccountabilitiesDrive end-to-end execution of business marketing initiatives aligned with high-priority deals and partnershipsIdentify and develop co-marketing opportunities, building and managing integrated campaign plansLead go-to-market activations with external partners, including co-branded campaigns, announcements, and eventsOwn and develop key marketing assets such as newsletters, sales materials, and positioning content for institutional audiencesTrack performance metrics, evaluate campaign effectiveness, and optimize strategies based on data insightsManage multiple cross-regional work streams, ensuring timely delivery and clear stakeholder communicationAct as the main liaison between marketing and external partners to strengthen collaboration and outcomesRequirements5+ years of experience in B2B growth marketing, product marketing, or ecosystem marketing within SaaS, emerging tech, or similar industriesProven experience executing co-marketing programs and managing external partnershipsStrong ability to translate complex technical products into clear, compelling narratives for business audiencesData-driven mindset with experience defining KPIs, tracking performance, and optimizing campaignsFamiliarity with AI tools and ability to leverage automation for marketing efficiencyHigh level of autonomy, initiative, and problem-solving capability in fast-paced environmentsUnderstanding of the crypto and broader technology ecosystem; experience in crypto-native environments is a plusExcellent communication and organizational skills, with the ability to manage global stakeholdersBenefitsOpportunity to work on high-impact projects in a rapidly evolving technology spaceCollaborative, high-performing team environment with strong ownership and autonomyExposure to global partnerships and innovative go-to-market strategiesFlexible and dynamic work culture supporting remote collaborationContinuous learning opportunities and involvement in cutting-edge industry developmentsChance to shape marketing strategy and influence growth at an early stage#J-18808-Ljbffr

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