Business Marketing Manager

Our products are installed by experts, monitored by real people, and truly make a difference. ** Position Overview ** The Business (B2B) Marketing Manager drives commercial demand and pipeline growth by leading marketing strategies aligned with sales priorities and target industries. Working closely with sales, demand generation, website, and creative teams, this role ensures B2B marketing activities support pipeline development and deal progression. * * What’s In It For You: *** Attractive compensation package * Comprehensive benefit package starting day 1 * Opportunity to grow within the company * The chance to be part of a Top 10 company and high-energy employee culture ** What You’ll Be Doing: *** Develop and execute B2B marketing strategies aligned with commercial sales priorities * Plan and manage vertical and account-based marketing campaigns * Partner with sales leadership to support pipeline goals and target accounts * Help strategize and drive B2B content creation, including industry-specific and thought leadership content * Translate commercial offerings into clear, compelling messaging and positioning * Collaborate with the website team to develop and optimize B2B website content and conversion paths that generate qualified commercial leads * Support sales with presentations, collateral, case studies, and RFP materials * Attend and support B2B trade shows, industry events, and field marketing activities * Coordinate campaign execution across paid media, website, and creative teams * Track performance and optimize marketing activities based on pipeline and engagement results * * What You’ll Need: *** Extensive experience in B2B marketing, commercial marketing, or demand generation * Experience supporting complex sales cycles and multi-stakeholder buying processes * Strong understanding of account-based and vertical marketing approaches * Experience collaborating closely with sales teams and supporting pipeline development * Ability to help plan and guide content that supports commercial positioning and credibility * Experience supporting or managing trade shows and industry events * Strong organizational and cross-functional collaboration skills * Data-driven mindset with ability to evaluate marketing performance and impact Guardian is an Equal Opportunity Employer ** Who We Are ** The Armstrong Group is a family owned and operated collection of diverse companies. Armstrong is an Equal Opportunity Employer.