Business to Business Marketing Specialist

About our company:

Advantage Home Care is a leading provider of non-medical home care services, dedicated to empowering individuals with disabilities to live safely, healthily, and independently in the comfort of their homes. With a proud history dating back to 1980, Advantage Home Care has been a trusted partner to Midwestern families for over four decades, delivering high-quality home care services to the neediest population.

Description of the role:

The B2B Salesperson is responsible for expanding Advantage Home Care’s referral network by cultivating strategic partnerships with healthcare providers and community organizations. The role emphasizes outreach, relationship building and management, and business development to drive client acquisition and brand visibility. The B2B Salesperson plays a critical role in fueling and accelerating organizational growth by being actively present in the field and converting opportunities into deliverable results.

Main responsibilities you will be assigned to:

Dedicate approximately 60% of time to maintaining and strengthening existing referral source relationships and managing contracts, ensuring continued engagement, satisfaction, and a steady flow of quality referrals—with a focus on BYOC (Bring Your Own Caregiver) referrals whenever possible.
Spend approximately 40% of time identifying, researching, and developing new referral sources

by targeting strategic partners such as hospitals, clinics, discharge planners, rehabilitation centers, and senior service organizations—especially those likely to generate BYOC opportunities.

Initiate contact through phone calls, emails, and in-person visits to introduce Advantage Home Care’s services and explore partnership opportunities.
Develop strong, ongoing relationships with key stakeholders to ensure Advantage remains top-of-mind when referrals are needed.
Use the designated CRM platform to log every referral source, contact, follow-up activity, and lead conversion status to ensure a data-driven approach.
Spend the majority of time (approximately 75%) engaging directly with external partners through meetings, drop-ins, events, and presentations to build relationships and drive referrals.
Represent Advantage Home Care at community events, health fairs, professional associations, and luncheons to increase visibility and credibility. All attendance and participation in external events must be approved by management in advance.
Create customized presentations for providers and organizations to highlight services, differentiators, and referral processes.
Perform additional duties as assigned by management to support departmental and organizational goals.To be successful in this role:

Strengthen Key Relationships: Focus on high-value referral partners, especially those bringing BYOC clients. Stay in touch and provide great follow-up.
Be Actively Present in the Field:

Use your time in the community to build trust through face-to-face connections and consistent visibility.

Maximize CRM Effectiveness: Log every interaction, track follow-ups, and use data to prioritize efforts and monitor BYOC trends.
Customize Your Messaging:

Adapt your pitch to match each referral source’s needs, highlighting how Advantage and BYOC benefit them.

Balance New and Existing Growth: Maintain strong current partnerships (60%) while actively pursuing new BYOC-aligned sources (40%).Preferred qualifications that will help you in this role:
1-5 years in business development, marketing, or resource management.
Strong B2B communication and partnership skills.
Experience in managing marketing campaigns and materials preferred.
Data analysis and strategic growth capabilities.
Excellent communication and interpersonal skills.

#TPC

Job Type: Full-time

Pay: $50,000.00 per year

Benefits:

401(k)
Dental insurance
Employee assistance program
Health insurance
Health savings account
Life insurance
Paid time off
Professional development assistance
Vision insurance

Education:

High school or equivalent (Preferred)

Work Location: Hybrid remote in St. Louis, MO 63146