Campaign Analysis Senior Manager

**Campaign Analysis Senior Manager PMOUNTJP00001800**

* Hourly Pay: **$65/hr**
* Worksite: Leading digital streaming network (New York, NY 10036 - Onsite)
* W2 Employment, **Group Medical, Dental, Vision, Life,** **Retirement Savings Program,** **PSL**
* 40 hours/week, 9 Month Assignment

A leading digital streaming network seeks a **Campaign Analysis Senior Manager** to own paid media reporting and analysis for global campaigns, turning performance data into insights, stories, and recommendations.

**Campaign Analysis Senior Manager** **Responsibilities:**

* Own paid media reporting for global campaigns, analyzing performance to build intra-campaign and post-campaign insights and wrap-up reports, tracking results against benchmarks with paid media channel leads, and developing new reports and enhancements.
* Analyze data, build a story of results, and present findings, trends, and learnings to internal marketing teams, other departments, peers, and leadership, including dashboard visualizations.
* Maintain data cleanliness by QA'ing raw campaign data and correcting data errors, and handle ad hoc requests from activation teams.
* Provide forward-looking recommendations on audience targeting, partner mix, and budget to the activation and campaign planning teams.
* Serve as the main point of contact and liaison between marketing and BI, driving projects with BI, marketing, and media teams from start to completion, adjusting priorities as needed.

**Campaign Analysis Senior Manager** **Qualifications:**

* 5+ years of direct experience at a brand, agency, or related vendor in a digital media field or role, including full-lifecycle project management in a matrixed organization.
* Bachelor's degree.
* Experience in the digital media industry within marketing, advertising, or advertising technology and analytics.
* Knowledge of digital paid media attribution, metrics (e.g., CPM, CPA), benchmarks (e.g., average video view rate), ad products, and media math.
* Experience with ad servers such as CM360, Mobile Measurement Partners (MMPs) such as Kochava or AppsFlyer, and self-serve ad platforms such as Google Ads, DV360, Meta, and TikTok.
* Experience with web analytics tools such as Adobe and Google Analytics.
* Strong data analysis skills using Excel (including pivot tables), Tableau, and Data Studio, with intermediate to advanced experience extracting data from multiple sources to build dashboards and visualizations.
* Strong visual presentation and data storytelling skills using Google Slides, PowerPoint, or Keynote.
* Must be able to complete a case study exercise as part of the interview process.
* Experience with entertainment streaming or DTC brands is preferred.
* SQL experience is preferred.

**Shift:**

* 9:00 AM to 6:00 PM.

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