Campaign Analyst

Who we are: The compensation package also includes an annual incentive comprehensive benefit offerings and generous paid time off. What youll do: • Monitor and analyze a breadth of media video social mobile and web data to provide insight into the performance of clients omnichannel marketing programs • Work collaboratively and crossfunctionally to build campaign objectives identify measurable KPIs and develop measurement strategies • This includes fostering alignment across teams on campaign KPIs ensuring different functional teams are represented and understand how they contribute to campaign goals • Ensure consistent and relevant analytics reporting across campaigns with the intent to optimize and influence strategic direction by: • Helping build out and maintain data visualization and dashboards to communicate campaign performance to internal and external partners • Creating and/or maintaining Solution Design Reference documentation (SDRs) for campaign sites to ensure efficient Google Analytics tracking • Reviewing Google Analytics tagging implementation • Communicating and assessing levers for campaign optimization with Ad Councils donated media model in mind • Present comprehensive findings and recommendations to both clients and internal teams • Conduct ad hoc analyses as needed to provide realtime insight on new campaign launches and highprofile events and issues • Maintain a working knowledge and documentation of a variety of campaign projects to ensure analysis is founded in important context. The Ad Council invites all qualified interested applicants to apply for career opportunities. Ad Council