Campaign Content Specialist

Supporting our US based team, you will be responsible for creating engaging content and messaging strategies across our US and Canada brands., Working alongside our design and digital team, you will build out content to support multi-channel, full-funnel email campaigns and bringing fresh ideas to customer nurturing and re-engagement. As an innovative and entrepreneurial company, we foster an empowering culture that enables gifts to shine; you will have creative autonomy across your role and have exposure to contribute to initiatives across the full spectrum of the company. • Craft and execute multi-channel sales-advertising-oriented content strategy that supports marketing campaigns across every point of the customer journey • Develop engaging content for nurturing and re-engagement email templates that is consistent with Daniels Health brand image and addresses both business goals and consumer needs • Create, configure and edit multi-sequence email campaigns curated for specific audiences, working closely with our sales teams for deployment • Create, configure and edit landing pages that support email-specific user journeys • Support our digital team with creative concepts and content for digital paid advertising • Support content team in executing maintain a targeted editorial calendar that drives traffic and engagement across the full spectrum of our prospect and customer touchpoints • Identify content subject matter experts and authors, support the creation of content, and manage the content workflow and processes. Skills and Qualifications • 3-4 years of marketing experience with a focus on content marketing and/or sales-conversion focused content creation and editing • Excellent communicator and creative thinker with an ability to use data to inform strategy • Exceptional writing and editing skills, as well as the ability to adopt the style, tone and voice of our business across multiple content platforms • Experience with marketing automation platforms such as Pardot (Account Engagement), Marketo or Hubspot • Mastery of UTM Tracking, lead tracking and attribution • Mastery of messaging strategies across each touchpoint and understanding of how each touchpoint influences and impacts the larger customer journey • Experience in crafting conversion and lead-generation specific content and messaging • Experience creating content for full-funnel campaigns and nuances of content strategy at each stage • Comfortable providing feedback to senior-level expert content contributors, and being able to edit other writers’ content • Comfortable working with senior-level individuals and teams within our organization; skilled in working cross-functionally. Daniels Health & Sharpsmart is an equal opportunity employer.