Campaign Lead

Entangled Publishing is one of the largest independent publishers in the United States, publishing blockbuster romantic fiction and thrillers across YA and adult markets. Since 2011, we’ve built a track record of launching breakout hits, including Fourth Wing, which has sold over 40 million copies worldwide.We release 5–6 major titles per month, most debuting on the New York Times bestseller list. We operate with the scale of a major publisher and the speed and ambition of a startup. We were named the #1 Most Innovative Media Company in 2025 by Fast Company.Role Description We’re looking for a Campaign Lead who can take full ownership of a portfolio of book launches and turn them into breakout successes.This is not a traditional marketing role. Reporting to Entangled’s Growth Strategist, you will partner with the Growth Strategist to shape go-to-market strategy, then independently translate that strategy into an integrated campaign and drive it through execution.You will act as the COO of these campaigns, owning positioning, creative direction, and results. You'll work with cross-functional teams across social, paid media, creative, publicity, and retail, translating strategy into action and making real-time decisions on what to scale, shift, or stop.This role requires both strong strategic thinking and stellar execution that drives impact. You are accountable for outcomes and responsible for ensuring the campaign delivers.What You’ll DoOwn 3–5 book campaigns at a time, from planning through post-launchTake go-to-market strategy from Growth Strategist and translate it into executable plansDevelop and own core marketing copy and messaging, including hooks, taglines, and campaign languageCreate campaign briefs and creative direction that guide execution across marketing channelsOwn campaign direction from concept through launch, partnering with internal teams to execute key campaign initiatives and high-impact momentsAct as the single point of accountability for campaign performanceLead campaign kickoff and internal alignment across teamsProvide strategic direction and support execution across social, paid media, creative, publicity, retail, and eventsIdentify breakout opportunities through stunts, partnerships, influencer moments, and cultural trendsMake real-time decisions on campaign direction (what to scale, shift, or stop)Ensure execution teams deliver against campaign strategy and prioritiesPrioritize resources and champion cross functional focus across campaigns to ensure the highest-impact work gets doneTrack performance and continuously optimize campaigns based on results and insightsSupport key campaign execution needs when necessary, helping ensure high-priority initiatives are delivered successfullyConduct post-launch campaign analyses and debriefs, evaluating performance, identifying key learnings, and making recommendations for future campaignsPlus any additional tasks as neededWhat We're Looking For:7+ years in marketing, publishing, media, entertainment, or consumer brandsAt least 2 years of publishing specific experienceProven ability to own outcomes, not just contribute to themStrong strategic thinking paired with creative instinctsDeep understanding of audience behavior, fandom, and what drives attentionAbility to manage multiple campaigns at once in a fast-paced environmentDecisive, accountable, and comfortable making calls with imperfect informationStrong taste level in messaging, positioning, and creative directionThis Role Is Not ForCandidates who want to manage a department rather than own campaignsCandidates who prefer advisory roles over decision-makingCandidates who specialize in a single channel without broader strategic thinkingCandidates who rely on static playbooks instead of adapting to the market