Campaign Manager

TelevisaUnivision is seeking a Campaign Manager to join our team. As Campaign Manager, you will be responsible for driving the media planning strategy and execution of the ViX house ads experience within the AVOD platform. Utilizing data and analytics, you will be responsible to optimize performance, shift targeting and ensure the best experience for AVOD users of the ViX app. YOUR DAY-DAY: (aka Responsibilities) • Collaborate with the O&O Media Planning team on the ViX priorities, establishing clear tiers of targeting of these within the ViX app, always linking to streaming subscription goals • Scheduling of house ads in our platforms, always looking for the best experience for our ViX AVOD user • Work with ad ops and trafficking to ensure proper scheduling of house ads, aligned with the overall strategy and tier prioritization • Responsible for identifying opportunities to optimize campaigns, ensuring the execution aligns with the overall marketing strategy, and meeting streaming goals • Leverage data tools & analytics to understand and define audience behavior and utilize insights to inform marketing strategies • Act as point of contact across internal and external partners including Creative, Content, Programming, Operations in executing all aspects of the campaigns, including development and delivery coordination of campaign assets • Create and manage campaign reporting via the Looker database • Work closely with management to monitor campaign performance to better optimize campaigns We offer a wide selection of perks and benefits including PTO; tuition reimbursement; wellness and employee support programs; 401K; and life and other insurance plans.