Campaign Manager, Advertising

About Our Client Our client is a full-service digital advertising agency seeking a driven, detail-oriented, full-time Programmatic Campaign Manager to manage all aspects of executing and analyzing various clients' media (display, video, audio, etc.) The Programmatic Media Trader is knowledgeable of the nuances across DSP platforms and has a passion for using data to drive decisions. This person serves as the day-to-day client contact for programmatic media efforts and is accountable for improving the performance of media campaigns. Responsibilities include campaign execution, ongoing optimization, and analysis across self-serve DSP platforms. This role may also include mentoring and managing Programmatic Coordinator(s), providing guidance on campaign execution, optimization strategies, and platform best practices.

Serve as an expert on all Trade Desk offerings and opportunities, including ad units, targeting options/providers, and inventory sources
Operate comfortably within various DSP platforms, understanding their core functionalities, ad offerings, differences from other DSPs, targeting capabilities, and inventory sources
Collaborate with cross-channel teams (Search, Social, Analytics, Creative) to ensure programmatic media aligns with broader marketing strategies and business objectives
Lead weekly/bi-weekly client calls to discuss account performance, data interpretation, and action plans
Ensure quality control of campaigns through a rigorous QA process
Review reporting metrics comprehensively, analyze performance drivers, and communicate account health through data storytelling
Build and maintain strong relationships with media partners, consulting on campaign status and performance
Create and execute ongoing testing plans for ad units, creative, landing pages, industry betas, etc.
Serve as a mentor/coach to Coordinators
Onboard new clients from the ground up, including account creation, billing, pixeling, audience creation, and QA
Stay current on emerging programmatic trends, DSP platform updates, and industry best practices

Hands-on experience in DSPs, including campaign planning, trafficking, development, execution, and optimization
~ Experience with ad server technology, preferably Campaign Manager 360
~ Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword contextual, affinity, lookalikes, etc.
~ In-depth knowledge of Microsoft Excel, PowerPoint, and data analytics tools
~ comfortable on the phone, over email, and seeking answers in a timely manner
~ Strong understanding of creative and ad copy best practices to optimize performance and guide teams and clients