Campaign Manager for Marketing Services - Adobe Journey Optimizer

We are:

Accenture Song helps drive sustainable growth and value for our clients through a commitment to customer relevance. Our expertise covers a wide range from ideation to execution: growth, product and experience design, technology platforms, and creative media strategies.

You are:

As a Marketing Services Campaign Manager, you will play a vital role in enhancing our clients' operational efficiency in direct marketing communications. Your focus will be on developing and executing marketing strategies within our marketing automation platform, ensuring the effective acquisition, growth, and retention of customers.

The work:

Partner with campaign operations, client teams, and third-party vendors to oversee the entire campaign execution process, from requirements to delivery. Collaborate with Customer Marketing Strategy to ensure campaign plans are feasible and align marketing strategy with business requirements. Create and manage comprehensive project plans and timelines to ensure timely delivery of marketing campaigns. Develop Business Requirements Documents (BRD) that cover audience targeting, campaign design, monitoring, and key performance metrics. Manage client and team expectations throughout the delivery process, addressing any risks or issues that arise. Maintain a strong relationship with the client's marketing team to facilitate effective campaign planning and execution. Oversee an offshore Campaign Services team, providing necessary technical guidance and clarifications on business needs. Analyze campaign metrics, identify trends, and collaborate with Customer Marketing Strategy on optimization strategies. Effectively manage the demand for services and maintain client satisfaction. Here's what you'll need:

At least 3 years of experience in a marketing services execution role within direct marketing or campaign management. A minimum of 3 years of experience with marketing automation platforms such as Salesforce Marketing Cloud, Adobe Campaign, or similar technologies. A minimum of 2 years of experience in campaign migration strategies and business requirements documentation. Bonus points if:

You have experience with HTML. You possess a solid understanding of marketing strategies, including targeting, segmentation, and campaign analytics. You are knowledgeable about how marketing strategy, customer data, and creative elements work together to achieve business objectives. You can evaluate concepts and present actionable recommendations to senior leadership. Compensation details vary based on factors such as location, role, and experience. The anticipated range for this position is competitive and reflects the market.

Accenture provides a comprehensive benefits package, including medical, dental, vision, and retirement plans, as well as paid time off.

We advocate for diversity and equality in the workplace, ensuring all employment decisions are made without discrimination.

Accenture is committed to veteran employment opportunities and disability accommodations.

Location details: Specific job addresses will be communicated during the recruitment process.