Campaign Manager, Marketing ​/ Advertising ​/ PR

About UsInnovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world. From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.Grow a Career. Build a Future!Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.Job PurposeThe Campaign Manager is responsible for the planning, execution, and performance optimization of integrated marketing campaigns designed to drive both wholesale and retail sales through an independent dealer network to agricultural end-users. This role sits within the Commercial Marketing team and serves as the central orchestration point between the Business Segment Lead (market share owner), product management (Product Marketing Organization), dealer channel stakeholders, a captive finance organization, and parts and service business units. The Campaign Manager ensures that commercial objectives translate into actionable, measurable campaigns that generate demand, enable dealers, and support profitable growth.Key Responsibilities Campaign Strategy & ExecutionTranslate annual and quarterly sales objectives into integrated campaign plans that drive wholesale orders and retail demand.Develop campaign briefs grounded in segment strategy, product positioning, competitive landscape, and seasonal demand cycles.Lead campaign execution across advertising agencies and external vendor partners (creative, media, digital, experiential, CRM, etc.).Ensure message consistency across national, regional, and dealer-level activations.Oversee production timelines, budgets, and performance milestones.Dealer Channel EnablementDesign campaigns that support dealer sell-in (wholesale) and sell-through (retail) objectives.Equip dealers with marketing toolkits, co-op guidance, promotional assets, and retail offers.Align campaign timing with dealer inventory levels and sales priorities.Partner with field teams to gather dealer feedback and optimize activation effectiveness.Cross-Functional CollaborationPartner with the captive lender and pricing and programming team to integrate retail finance programs, rate promotions, and leasing offers into campaign architecture.Coordinate with Parts & Service organizations to incorporate lifecycle revenue strategies and after-sales attachment opportunities.Collaborate with Product Managers to ensure new product launches include:Clear value propositionsCompetitive differentiationPricing and promotional strategySales enablement materialsSupport go-to-market planning for new product introductions including tradeshow or farm show strategies executed through the tradeshow and events teamPerformance Management & AnalyticsEstablish marketing KPIs aligned to wholesale shipments, retail sales, market share growth, and campaign ROI.Monitor performance across funnel metrics (awareness, consideration, purchase, ownership and re-purchase).Optimize campaigns based on real-time performance data and market feedback.Provide structured reporting to Business Segment Lead and Commercial Leadership.Budget & Vendor ManagementManage campaign budgets to maximize efficiency and return on investment.Evaluate agency and vendor performance against defined deliverables and KPIs.Ensure compliance with brand standards and commercial guidelines.Experience RequiredBachelor’s degree in Marketing, Business, or related field.5+ years of experience in campaign management, preferably within durable goods, heavy equipment, or…