Campaign Manager, Marketing ​/ Advertising ​/ PR

Job Details DescriptionAt INTRUST Bank, People Come First. Guided by strong character qualities—such as respect, compassion, humility, positivity, and initiative we work to support one another, serve our customers, and strengthen our communities. Here, your career matters. You will be valued for your close partnership across Brand & Content, Digital, Insights, Marketing Operations, and for your leadership of campaign execution and coordination to translate strategy into reality. Maintains strict standards of confidentiality and performs duties in a manner supporting INTRUST’s Character Qualities.Essential Functions: All expectations described in the job description’s essential functions are necessary to be successful in this role, performed with or without a reasonable accommodation.Effectively manage others by consistently applying INTRUST’s supervisor and manager expectations: relationship management; feedback; coaching and development; establishing effective work culture expectations; critical thinking; business acumen; and resource management.Campaign Strategy & PlanningLead the development of integrated campaign strategies aligned to business goals, customer needs, and brand standards.Translate business objectives into clear, actionable campaign briefs that define audience, messaging direction, channel strategy, timing, and success measures.Partner with Insights to incorporate customer understanding, market context, and performance learnings into campaign strategies.Ensure campaigns are strategically defined, clearly scoped, and ready to move into execution.Intake, Prioritization & AlignmentOwn the intake process for all campaign requests.Evaluate and prioritize campaign opportunities based on business impact, capacity, and strategic alignment.Facilitate alignment across Brand & Content, Digital, PR, Insights, and Operations.Communicate priorities, decisions, timelines, expectations and key milestones to stakeholders.Cross Functional LeadershipServe as the strategic lead for campaign planning.Lead campaign kickoff meetings and ensure everyone is aligned on objectives, deliverables, timelines, roles, and success measures.Partner with the Campaign Execution Manager to ensure work is appropriately sequenced and supported by a clear execution plan.Make informed decisions when priorities shift and provide strategic direction throughout the campaign lifecycle.Vendor CoordinationProvide strategic direction to external partners.Ensure partners receive complete briefs, requirements, and context.Review strategic deliverables and ensure alignment to brand, insights, and business goals.Collaborate with Marketing Operations on vendor performance and contract governance.Performance & OptimizationPartner with Insights and Digital to define KPIs and measurement plans.Review campaign performance and identify opportunities to improve outcomes.Document learnings and integrate them into future planning.Support quarterly and annual…