Campaign Specialist, ABM

Campaign Planning and Strategy • Develop comprehensive campaign strategies aligned with business goals and target audience • Strategize and execute account-based marketing (ABM) campaigns targeting greenfield and white space accounts in alignment with sales targets • Identify opportunities for cross-selling and upselling to existing customers • Conduct market research to identify trends, customer needs, and competitive landscape • Define campaign objectives, key performance indicators (KPIs), and budgets Creative Development • Write persuasive and compelling email/ad copy that captures the attention of recipients and prompts action • Collaborate with creative teams to develop compelling content, including advertisements, social media posts, email newsletters, and landing pages • Ensure all campaign materials adhere to brand guidelines and messaging consistency Analysis and Reporting • Track and analyze campaign metrics and performance data to assess effectiveness and ROI • Prepare regular reports and presentations for stakeholders, highlighting key insights and recommendations for improvement • Conduct post-campaign evaluations to identify successes and areas for optimization Education And Experience • Bachelor’s degree in marketing or related field • 3+ years of B2B marketing experience • 3+ years of experience in campaign management or account-based marketing (ABM) • Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, email marketing platforms, etc.) About Axis Communications