Cannabis Marketing Manager needed for growing CPA Firm!

The manager will work closely with the marketing lead and Cannabis Practice to develop and execute long-term marketing strategies. **Core Responsibilities: ** - Under the direction of MD, coordinates marketing activities for the cannabis practice - Keeps on top of all cannabis and adjacent industry news, insights, events, market place dynamics, trends, regulations and publications and uses that to inform internal teams and marketing plans - Ensures marketing collateral and activities adheres to Finra regulations or other compliance processes as deemed necessary - Write talking points for interviews or perform research to prep senior execs as needed - Develops and disseminates marketing and industry content across social media, company newsletters, channel partners and other platforms - Assists in the development of marketing presentations and reports / KPI's - Organizes marketing activities for new service launches, road shows, and campaigns including overseeing content providers, PR agency and events team - Develops strategies and tactics to boost the company’s reputation and drive qualified traffic/ lead generation - Partner with the events team to research, maintain and advise on all cannabis industry events and, communicate and maintain timelines (calendar) and priorities on industry events - Assist in generating proposals as required - Prospect, secure and liaise with industry channel partners, including industry organizations - Determine marketing programs adhere to budgets including tracking spend and KPI’s - Oversees all cannabis marketing platforms and materials to ensure they are updated including website, social media, marketing collaterals and other marketing assets **Minimum Qualifications: ** - BA in Marketing, Advertising or Communications - 4+ years marketing, PR or content marketing experience - Must have strong Attention to detail - Exceptional communication and organizational skills Founded in 1987, MGO (Macias Gini & O’Connell LLP) is one of the fastest growing professional services firms in the country with a staff of over 300 in offices in Los Angeles, Sacramento, Walnut Creek, Century City, Newport Beach, Beverly Hills, Woodland Hills, San Diego, San Francisco, San Jose, New York City, Miami and New Delhi. MGO is ranked as one of the top CPA firms in the nation by Accounting Today and Inside Public Accounting.