• Using internal movement and IRI or Nielson market data, develops a plan for each category to achieve retail sales and gross profits, market share goals and specified positioning. Works closely with the Center of Excellence to complete planograms and their successful implementation. Provide items for advertising to Brand Directors. Works closely with Brand Directors to develop ideas for promotion and advertising and ensure their correct implementation. • Works with pricing to monitor and implement pricing strategy and gives final approval • Works with Brand Directors on the MDI Food Show with planning and implementation for ads • Responsible for sales and profit result of respective categories, monitored through Category Scorecard • Works with members of MDI procurement to ensure we are achieving desired goals and service levels • Responsible for coordination and execution of strategies outlined in Join Business Planning session.
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