July 22, 2025

Channel Manager, Paid Search

Butler/Till Rochester, New York

The Channel Manager, Paid Search at Butler/Till leads a team of specialists, driving the development and execution of paid search strategies across the agency enterprise. Key Responsibilities: • Contribute to management of talent plans. Key Responsibilities: • Able to quickly and effectively assess team members’ deliverables, prioritize the deliverables and ensure alignment and commitment of team members’ responsibilities • Monitor the timeliness and quality of internal and external communication from team members in assigned deliverables • Able to delegate and shift responsibilities across team based on skill set and bandwidth to meet desired business outcomes • Leads a team who manages local campaigns; performing optimizations based on performance goals and measurement framework, documenting changes and learnings that feed strategic insights • As an expert in the setup of new campaigns, assists team to ensure setup is accurate • Ensures projects and campaigns are completed on time while upholding the highest standards of quality and best practices. Experience with strategic planning and applied experience of bringing plans to execution. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers.

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