Channel Marketing Lead, State Street Global Advisors, VP I

The role will collaborate with members of Intermediary and Institutional Sales, Client Enablement, Strategy and Research, Product Development, Business Intelligence and other internal teams on marketing strategy and messaging alignment and leading marketing programs from conception to execution. What you will be responsible for As VP, Channel Marketing Manager for SPDR Sector ETFs, you will: • Leverage data and business intelligence to create relevant, scalable and repeatable integrated marketing programs and key deliverables for the SPDR Sector ETF suite targeting intermediary and institutional clients • Partner with stakeholders on product materials, product positioning, capabilities messaging, presentations, webinars, web presence and segmented communications to relevant audiences • Build and lead the marketing efforts for intermediary and institutional investment themes where SPDR Sector ETFs solve a client need – manage all touch points to ensure consistency of messaging and voice • Development and updates to SPDR Sector ETF collateral, videos, web content, sales tools and educational materials for general or firm-specific needs • Measure and optimize marketing campaigns to ensure effectiveness against KPIs, target audience reach, and ultimately ROI • Manage the marketing budget for SPDR Sector ETFs against marketing plans • Collaborate with PR team to create earned media opportunities At State Street Global Advisors our mission is to invest responsibly to enable economic prosperity and social progress. Another fundamental value at State Street is active engagement with our communities around the world, both as a partner and a leader.