Sept. 30, 2024

Channel marketing manager

T. Rowe Price Baltimore, Maryland

We are looking for a Sr Marketing Manager to join our channel marketing team. Responsibilities : • Develop and Deliver Marketing Plans and Programs : • Prioritizes and executes channel / key account unique campaigns, content needs (emails) and tools (Seismic for Channel specific content) that are necessary to successfully deliver on channel priorities and USI value proposition • Leads marketing strategy and tactical execution of 3rd party sponsored and T. Rowe Price owned marquee events • Reviews alignment of value proposition within business segment and by channel - document • Facilitate USI Sales, Product, and Marketing Alignment / Integration : • Work closely with Sales to ensure alignment, integration and deployment of marketing plans • Define and execute sales communication and integration strategy by designated Channel and / or Accounts • Partners with internal centers of excellence to ensure readiness for execution and prioritization of resources • Measure and optimize : • Define the measures and metrics in support of the Channel and / or Account Marketing Plans • Establish and monitor a process to ensure effective engagement, alignment and integration. Preferred skills and qualifications : • Demonstrated ability to think critically and challenge stakeholders (leadership, peers, external stakeholders) effectively to advance consideration and debate of alternative points of view along with stewarding the USI Value Proposition • Strong influencing skills as this position is primarily integrating and aligning priorities amongst the broader USI marketing and sales organizations including common understanding of target market needs / requirements, delivering on the USI value proposition and effectively prioritizing relative to limited resources • Intellectually curious and seeking to understand current market dynamics as well as trends that will affect future horizons. Yet, our commitment to supporting our associates' well-being and addressing the needs of our clients, business, and communities is unwavering. T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race.

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