Channel Marketing Manager Job at Alliance of Professionals & Consultants, Inc. (

Collaborate with cross-functional teams to execute campaigns, campaign accuracy, effectiveness, and adherence to SMS/Text legal, compliance and best practices. Develop basic channel strategy requirements, governance, research, benchmarking and guiding principles for designated contact channels Serve as a channel subject matter expert for contact channels to the immediate work group and other departments Ensures alignment with overall engagement strategies and ensures consistency of messages across audiences and other customer channels Supports efforts to evaluate and define channel content to meet needs of identified audiences Monitor and Manage channel specific properties daily Work collaboratively with key internal partners to schedule and ensure ongoing content contributions are fresh, current, relevant and engaging Post/Manage/Send content on channels; be highly responsive to comments and feedback Ensure channel content and customer experience reflect commitment to exceptional service Tracks key issues raised by external and internal customers, conducts outreach to deeply understand concerns, and maintains up-to-date information on issues Routinely measure channel effectiveness and provide feedback and reporting for internal customers as part of campaigns or major communications projects through key metrics Develop protocols, processes and procedures within the department to ensure sound workflow and work management Serves as a liaison between the business, web, marketing and creative teams to ensure delivery of customer communications in the most efficient and productive manner Serves in this capacity for storm response. Works with Business Technology Solutions team (BTS) to set and document business requirements for enhancements Provide input on the prioritization process to make sure the appropriate work gets done at the right time by associated teams Serves in large project efforts acting in a Subject Matter Expert role Ensure that channel guidelines, policies, and response strategies are aligned to customer engagement efforts Stay on top of emerging technology and new media trends to better reach key audiences and drive deeper engagement Remain informed on company/industry issues and public response to those issues Provide education to partners and stakeholders on digital channels and their benefits and uses. Serves as an expert on emerging digital best practices. Monitor channel to gather intelligence, identify opportunities, improve or expand self service functionality and respond to customers' needs Remain informed on company/industry issues and public response to those issues Provide education to LOBs on digital channels and their benefits and uses Safety first, safety focus Customer-first mindset, applies VOC in strategy development Coordinates storm roles for channel(s) Provide staffing protocols, platform administration and training protocols for major events Coaches and mentors peers.