Channel Marketing Manager, Americas

About the position The Firm is seeking a Channel Marketing Manager to join the growing Marketing & Communications team in its New York office, working closely with the Americas sales team, Marketing and other internal partners. This person will be responsible for marketing, brand building, and lead generation among U.S. wirehouse and Independent channels while serving the rapidly growing Canadian market. Responsibilities • Develop and execute multi-channel marketing programs to build and strengthen advisor relationships across innovative marketing tactics; including, sales support, events, digital, advertising, and PR • Collaborate with Sales to create impactful content and sales enablement strategies • Design a data-driven marketing segmentation strategy using third-party data sets and internal insights to build effective marketing journeys that generate qualified leads • Build customer loyalty through programs focused on value-add and thought leadership • Develop expertise of the wealth marketplace, data providers and third-party marketing partnerships • Drive product launch campaigns aligned with overarching marketing strategies • Establish measurable marketing goals, produce ongoing reporting on campaign metrics and sales influence, and marry industry trends and the competitive landscape to iterate on approach • Collaborate with marketing team - digital, editorial, and product - customizing outputs that resonate with your target audience and respect regional compliance sensitivities Benefits • Base salary and a short-term incentive program (cash bonus) • Market competitive compensation based on geography, experience, and education