This pivotal role involves overseeing the execution of paid media campaigns, driving operational excellence, and shaping the future of omnichannel activation. The successful candidate will be responsible for leading and mentoring a multi-disciplinary paid media team, overseeing end-to-end campaign activation, and championing innovation by evaluating and implementing emerging technologies. Key aspects of the role include partnering with strategy leadership to ensure precise budget management and deploying advanced measurement frameworks that align performance with business goals. Applicants for this position should have a minimum of 10 years' experience in paid media activation, ad operations, or performance marketing, with a strong preference for those with agency experience. The ideal candidate will have a proven track record in managing and growing teams, deep expertise across various digital and traditional media channels, and a strong analytical mindset with experience in relevant tools and platforms.
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