Chief Creative Officer for Direct Response Campaigns

Senior Director, Performance Marketing Creative About the Role This pivotal position oversees high-converting direct response campaigns with a focus on video sales letters, ads, and sales funnels. The successful candidate will drive customer acquisition funnel success by collaborating with cross-functional teams, developing and optimizing creative assets, and staying at the forefront of creative trends and customer psychology. Key Responsibilities • Lead the creative team to produce high-performing VSLs, ads, emails, and landing pages • Collaborate with marketing teams to enhance campaign performance through A/B testing and iteration • Develop and manage in-house and freelance creatives to meet campaign objectives