Chief Digital Marketing Strategist

Job Opportunity We are seeking an experienced email marketing professional with hands-on expertise in utilizing Salesforce Marketing Cloud (SFMC) to develop dynamic email communications. The ideal candidate should be proficient in SFMC AMPscript language and capable of explaining product capabilities to both business and technical audiences. Key Responsibilities: • Developing and implementing digital marketing strategies that effectively integrate digital channels across various platforms by partnering with internal departments and outside suppliers • Serving as the subject matter expert for paid search in digital channel development and implementation • Leading assigned digital campaigns and projects to achieve desired outcomes • Providing guidance on digital marketing through participation in departmental educational training and self-education opportunities Required Skills and Qualifications: • Bachelor's degree in Marketing, Advertising, Technology or Communications or equivalent experience • At least four years of digital channel execution experience in Marketing or Advertising • Highly skilled in SA 360, Google Ads, Microsoft Ads, and other biddable media platforms • Strong understanding of digital applications / platforms • Knowledge of current and future trends in digital marketing and communications platforms and applications • Knowledge of digital and social media analytics • Ability to demonstrate leadership skills, analytical thinking, and problem-solving abilities