Chief Marketing Officer; CMO

You will own: • Brand (positioning, storytelling, creative vision, campaigns) • Growth (performance marketing, media mix, attribution) • Retention/Lifecycle (building a real team, CRM, subscription strategy) • Community & Content (UGC engine, influencer, creators, ambassadors) • Retail Marketing (shopper, wholesale, retail velocity engines) • You partner tightly with the CEO on big moments, partnerships, and vision, and with the President on execution, resourcing, modeling, and operational excellence. Build a marketing org that is fast, functional, emotionally resonant, brand-first, performance-driven, and capable of taking Everyday Dose from $100M → $250M+. Ensure attribution modeling and cohort insights drive spend allocation • Partner with creative to systemize high-velocity testing • Build the growth org: VP Growth, media buyers, analysts, UGC/creative strategists Lead Integrated Creative + Content • Build the in-house UGC/content engine (1,000+ videos/year) • Develop UGC frameworks, creator playbooks, and scalable storytelling • Oversee brand creative: campaigns, photography, video, scripts, retail displays, OOH • Ensure creative moves fast but maintains quality and brand consistency Build a Strong Marketing Organization • Based on your leadership philosophy: • CMO: gets paid to drive output, not operate tactically • VPs: build the org and systems under you (Growth, Brand, Creative, Retail) • Directors: demonstrate expertise and manage vertical execution • Managers: guide and learn • Associates: lean in and support the engine • You will: • Design the full 12–18 month org roadmap (headcount, sequencing, ownership) • Hire and coach senior leaders who elevate speed, clarity, and quality • Create cross-functional rituals and accountability frameworks • Replace complexity with clarity