Chief Marketing Officer

Chief Marketing Officer

You are:
- Endlessly curious
- Obsessed with positioning
- A translator of complexity into clarity
- A builder
- A storyteller who can sell without sounding like it
- A pattern recognizer

You know:
- How to define and refine an ICP
- How to turn data into demand
- How to build a brand that actually converts
- What CAC, LTV, and payback period really mean in practice
- How to work with sales, not around it
- How to make a website, a deck, and a narrative all say the same thing

You are not:
- A brand-only marketer
- A lead-gen-only marketer
- Waiting for instructions
- Optimizing vanity metrics
- Hiding behind agencies

If this sounds like you, read on.

Who we are:

Good Company is a Direct to Consumer, eCommerce-focused 3PL.

We ship 10–20k shipments a day across two dozen clients, 24/7, with 200 employees.

We’ve experienced significant growth.

2021: $1.4mm
2022: $3.1mm
2023: $7.5mm
2024: $15.5mm
2025: $31.3mm
2026: ~$45mm (hopefully not $60mm, but who knows)

We’re fortunate to be both bootstrapped (no debt or equity dilution, ever), and highly profitable.

We don’t run paid ads.
We don’t do outbound.
We’ve grown almost entirely through referrals and reputation.

That’s worked.

It won’t scale forever.

The Challenge

We are very good at what we do.

We are not yet great at telling that story in a way that consistently converts the right clients.

We have:

Strong dataStrong outcomesStrong word of mouthWhat we don’t have:

A clear, dominant narrative in the marketA repeatable, scalable demand engineTight alignment between positioning → content → pipeline → revenueMost CMO roles are about generating leads.

This one is about generating the right conversations and making them inevitable.

What You’ll Actually Do

Own and evolve our positioning

Define exactly who we are for (and who we are not)Turn our operational strengths into a clear market narrativeMake it obvious why a brand should choose usBuild a demand engine that compounds

Content, partnerships, referrals, community, and selective paidNot volume for the sake of volume — signal over noiseFocus on qualified pipeline, not MQL theaterBridge marketing and sales

Tight feedback loop between what we say and what closesRefine messaging based on real conversations, not assumptionsEquip sales with materials that actually move deals forwardTurn data into insight → insight into action

Which channels produce the best clientsWhat messaging converts at each stageWhere we’re wasting time or attracting the wrong fitOwn the full funnel

Awareness → interest → evaluation → closeWebsite, case studies, decks, outbound support, partner channelsBuild and lead the function

Hire, manage, and develop a small, high-leverage teamUse agencies where useful, but never depend on themEnsure everything shipped has a purposeWhat This Role Is Not

- A “run paid ads and report back” role
- A “build a big team and manage from above” role
- A “rebrand everything and hope it works” role

If your instinct is to start with a logo refresh, this will be miserable.

What You Need to Be Good At

Forcing clarity
- If it’s confusing, you fix it

Understanding operators
- You can translate warehouse reality into buyer language

Judgment
- Knowing what not to do is as important as what to do

Speed
- You ship, test, learn, repeat

Being wrong quickly
- And adjusting without ego

Working cross-functionally
- Sales, ops, finance — you don’t operate in a silo

Technical Expectations

Hands-on across the stack

Website, analytics, CRM, attributionComfortable pulling your own dataExperience building real pipelines

Not just traffic, not just leads — revenueStrong opinions on positioning and ICP

Can clearly articulate why certain clients are a bad fitContent that converts

Case studies, landing pages, decks, narrative-driven assetsBonus signals

Experience in logistics, eCommerce, or ops-heavy environmentsBuilt marketing from near-zero to scaleCommunity-led or referral-driven growthStrong POV on why most B2B marketing doesn’t workRed Flags

Talks about impressions more than revenue
Can’t clearly define an ICP
Over-indexes on paid acquisition
Delegates execution too early
Relies on agencies for thinking
Confuses activity with impact

Why This Role Exists

We are building a performance-obsessed organization.

That doesn’t stop at operations.

We want:

The right clientsAt the right timeFor the right reasonsRight now, growth is happening to us.

We want someone who can make it happen on purpose.

Compensation

Base: $90-130k+ (based on demonstrated impact)
Performance bonus tied to pipeline quality, revenue, and efficiency
High impact, high visibility role with direct influence on company trajectory
A seat at the leadership table

If this sounds like you, apply.

Pay: $90,000.00 - $130,000.00 per year

Benefits:

401(k)401(k) matchingDental insuranceHealth insuranceLife insurancePaid time offParental leaveRetirement planVision insuranceWork Location: In person