Client Strategist

Position Title: Client Strategist (Hybrid - Michigan) This involves facilitating executive-level client partners to align on marketing goals, working with our research department to understand client data/insight needs and synthesizing research to uncover rich audience insights for the development of the communications strategy. Essential Responsibilities & Duties: • Embody the Güd Marketing values — care, curious, driven, embrace differences, do the right thing, can-do attitude • Be a strategic partner to our clients and internal teams • Understand clients’ businesses to get to know their brands and understand their goals and objectives • Work with the research team to fill knowledge gaps and build audience insights to drive communications planning and campaign development • Lead brand development and rebrand projects from launch through implementation • Help client partners grow their internal team communications skills (capacity building) • Synthesize research to produce cohesive strategy briefs that produce insightful, successful campaigns • Guide expert agency teams in the development of integrated and innovative communications plans for diverse audiences and clients • Review campaign concepts and key campaign elements for strategic alignment • Guide the development of KPIs, review campaign performance data and provide insights for campaigns The team at Güd Marketing is curious, driven and caring. Through research and diversity of thought, we create insightful strategies designed to enhance the communications goals of the organizations we serve.