The Initial Review Date (IRD) for this job is: **04-05-2021** **Dept Marketing Statement** Originally founded in 1997, the Baskin School of Engineering is the first professional school at UC Santa Cruz. The Coordinator will develop a strategic plan for social media outreach to target markets locally, nationally, and internationally; develop marketing materials, including fliers, social media posts and advertisements, and webinar materials to educate the public on our programs; as well as be technically oriented to use analytics and search engine optimization techniques to boost the programs in appropriate venues. The position is based in the UC Santa Cruz Silicon Valley Center in Santa Clara, California, where the degree programs are located; however, employees are also expected to spend a day per week in Santa Cruz as needed for meeting with Santa Cruz campus faculty and staff. The Coordinator will establish and maintain inter-institutional relationships with faculty and staff at colleges and universities that are likely to send students to our programs. **25% - Perform communication activities:** * Plan and attend conferences.
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