CMI Media Group is hiring: Analyst, SEM in Philadelphia

Job DescriptionJob Description As an integral member of the SEM & Emerging Media team, you will assist in the day to day management of assigned accounts in coordination with your direct Supervisor. You will work with media, analytics, and other account management teams to ensure client goals and expectations are met or exceeded. • Overall management and optimization of client accounts to ensure campaign delivery, reach, and performance goals are met or exceeded • Build expertise in leading ad technology platforms such as Google Search Ads 360, as well as CMI’s proprietary technology and data platforms • Assist in developing proposals which achieve client and/or brand objectives • Perform keyword research and develop structure and ad copy for SEM campaigns • Analyze performance data and implement optimizations to increase ROI of campaigns • Work directly with SEM Team, account management, media services, and analytics teams in analyzing and overseeing paid search, video, and contextual marketing campaigns • Partner with analytics to create A/B landing page and creative ad testing and analysis and propose product enhancements for campaigns • Write and edit ad copy for A/B testing purposes • Build bulksheets, tracking URLs and launch campaigns • Maintain budget and spend allocation for campaigns based on set goals. • Develop bidding strategies and implement automated bid management rules within paid search management tools such as Google Search Ads 360 • Perform regular competitive research analysis for all campaigns • Stay abreast of new tools, ad formats, trends and best practices in Search and Emerging Media through research and/or industry events and conferences • Create, format and update Med Legal submission documents for assigned accounts • Regularly coordinate with vendors and Reps on collaborative recommendations for optimization and management • Share insights and knowledge with the rest of team SEM in an effort to continuously improve and evolve our processes • Drive improvements to CMI’s technology stack and to the operational effectiveness of the entire Search team