Job Summary The Co-Marketing Activation Lead will serve as the operational lead for end-to-end co-marketing activations within the Ads New Ventures team. Acting as a bridge between Marketing Media, Co-Marketing, Creative, and Client Sales teams, this role ensures that co-branded media campaigns are deployed effectively, accurately, and on schedule. A key responsibility is the hands-on management of Symbiosys, Client proprietary activation system, supporting advertisers in deploying budgets and measuring performance through closed-loop reporting.
Key ResponsibilitiesOwn the full lifecycle of co-marketing campaigns, from brief and technical setup to launch and post-campaign validation.Monitor campaign performance, providing insights on audience targeting and creative optimization to maximize ROI.Serve as the primary technical lead for Symbiosys, managing deployment of mid- and lower-funnel budgets.Act as the central point of contact for Sales, Marketing, and Creative teams to translate campaign requirements into actionable activation plans.Oversee QA processes to ensure flawless execution and adherence to platform requirements.Consult on technical aspects of creative trafficking, including asset testing and specification validation across social and programmatic channels.Provide operational support and troubleshooting for internal teams utilizing Symbiosys.
Required QualificationsStrong technical background in digital media operations, particularly co-branded or retail media.Experience managing multi-platform activations (Meta, TikTok, Snapchat, YouTube, Programmatic).Proven ability to navigate complex optimization systems and data platforms.Excellent communication skills with the ability to align diverse stakeholders.Execution-oriented mindset with strong problem-solving abilities.Comfortable working in fast-paced, ambiguous environments.
Preferred Qualifications (if any)Agency experience, especially managing high-volume, cross-functional co-marketing campaigns.Familiarity with CMS tools and advanced audience targeting strategies.
Certifications (if any)None required; certifications in digital marketing or media operations are a plus.
Education: Bachelors Degree
Company DescriptionCompunnel Inc., established in 1994; is a leading provider of Staffing, IT/Software, e-Learning/Training, Business Intelligence, and Cloud Solutions. A leader in contingent and permanent workforce solutions, we also provide temp-to-hire staffing, project-based/SOW staffing, and payroll services to our esteemed clientele which includes Fortune 500 companies of diverse industry segments. Ranked as one of the largest staffing firms in the US which is our primary service market; we also have a significant presence in Europe and Asia. As a national service provider in the US, we are serving our customers all major states and regions; thereby generating numerous job opportunities for prospective employees in their preferred locations of choice.
We have witnessed multi-fold YOY growth, and continuously adding a large pool of talented resources to our employee base every year. Our extensive experience in hiring professionals of multiple in-demand skill sets (IT, Engineering, Healthcare, Admin-Clerical, Finance, Professional, Light Industrial, etc.) further makes Compunnel a wider and preferred platform for people to pursue their careers in the US. We welcome people from all walks of life and cultures, and we support workforce diversity by providing equal employment opportunities to people without any discrimination based on race, color, gender, religion, national/ethnic region, disability, or any other basis.
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