Aug. 22, 2025

Cogent Talent Solutions is hiring: Social Media & Meta Ads Specialist Job at Cog

Cogent Talent Solutions Greensboro, North Carolina

About Cogent AnalyticsWe’re a fast-moving consulting firm serving small to mid-sized businesses nationwide. From strategy to execution, our marketing department delivers real ROI without the fluff. Our team works across SEO, content, paid ads, and digital marketing to help clients grow. This is a fast-paced, execution-focused role that requires organization, efficiency, and strong communication. The ideal candidate is a proactive doer who’s confident in juggling multiple accounts in small doses while staying highly accountable to deadlines and performance expectations.You may be a good fit if you are :Organized, self-driven, and good at meeting deadlinesComfortable creating full social media accounts and content calendars from scratch for small businessesA confident communicator who overcommunicates status updates, blockers, and questions to keep projects on trackAble to work quickly and efficiently (most deliverables should take no more than 1–2 hours)Available during business hours (8 AM–5 PM EST) and able to commute to our Greensboro, NC office 3 days a week (flexible upon request)Social Media & Content CreationBuild and manage social media accounts from scratch (primarily LinkedIn, occasionally Facebook / Instagram)Create and schedule engaging social media posts using platform best practicesWrite posts, source images, and create basic graphics (Canva or similar)Strategically select platforms (LinkedIn, Instagram, Facebook, TikTok, YouTube, Pinterest) based on each client’s goalsCreate short-form videos or ReelsStrategize with client on content they may need to capture for you to work withMeta Ads & StrategyCreate and run paid Meta ad campaigns (including Pixel setup, conversions / events setup, tracking, and optimization)Advise clients on budget and campaign strategy based on their goals, industry, and target audience to ensure effective ad performance and ROIMonitor and optimize performance; Prepare performance summaries and discuss campaign data with clientsEmail MarketingWrite, design, and send monthly email newsletters via Mailchimp (or Constant Contact / HubSpot as needed)Create email templates for clients to use if neededUse client-approved content or simple templates for consistent deliveryCollaboration & ExecutionMeet tight deadlines : Most deliverables are expected within one week of assignment, while others will be monthly recurring tasks for clientsCollaborate with account managers and stay responsive via Teams chats & calls, ClickUp, or emails.Provide status updates and flag blockers early (overcommunication is a must)Manage ~15–20 client accounts in small dosesStay open to learning internal social media strategies, keyword research, and marketing systemsRequirements2+ years of experience in social media and / or Meta Ads managementProven experience managing Meta Ad campaigns, including Pixel setup, events setup, and optimizationFamiliarity with email marketing platforms like Mailchimp, Constant Contact, or HubSpotMust be available during standard working hours : 8 : 00 AM – 5 : 00 P M EST (with 1-hour lunch)Must commute to Greensboro, NC office 3 days per weekAbility to work quickly—most deliverables should take no more than 1–2 hours eachStrong organizational and communication skills; overcommunication is a requirementMust be coachable and willing to adapt to company-specific workflows and strategyPrograms / Software You’ll be UsingMeta Business Suite / Ads Manager (required)Mailchimp (or similar platforms)Canva or basic graphic editing toolsClickUpLinkedIn, Instagram, Facebook, TikTok, YouTube, PinterestWorking ConditionsThis position is hybrid with three in-office days per week in Greensboro, NCMust be able to sit or remain at a computer for extended periods of timeFast turnaround is expected—each task is typically time-boxed for speed and efficiencyIf working in a hybrid capacity, you must provide your own computer and work from an appropriate, professional setting, preferably a home office with strong Wi-Fi and dual monitors to support efficient task execution.52,500 - $60,000 a yearJ-18808-Ljbffr #J-18808-Ljbffr

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