College of Charleston is hiring: Director of Advertising and Integrated Media (R

Job Purpose: The Director of Advertising and Integrated Media is a strategic thinker who develops, executes, and oversees comprehensive long and short-term marketing, communication and advertising campaigns that support the recruiting, retention and student-satisfaction goals of the university. This individual acts on behalf of the Office of Marketing and Communications and the College of Charleston, and makes complex decisions in collaboration with university colleagues and external vendors that have substantial impact on the revenue stream of the university. Must have demonstrated understanding of digital marketing and communication metrics, reporting and analysis. Knowledge of and experience using new media to achieve marketing and communications goals. • Creates a quarterly report on all advertising campaigns and their performance and submits to the Executive Director of University Marketing and the Vice President of Marketing and Communications.