**Job Summary**The Sales Development Advertising Strategist is an outward, forward thinking partner to Effectv Sales. By partnering with Advertising Account Executives, the Advertising Strategist will help determine the appropriate strategy, value proposition, and solution to solve the client's needs/objectives/goals. **Job Description****Core Responsibilities**+ Conducts proactive industry trend analysis (for 1-1 opportunities and 1-to-many opportunities).+ Collaborates with sales and leadership on the market intelligence and POV for Effectv.+ Collaborates with Data Insights & Innovation and Business Development to help support that vision of new business insights.+ Oversees the kickoff and development of a clients initial campaign strategy, including attending/conducting the discovery session, building/designing custom strategic PPT inclusive of solutions, and runs as point when partnering with Centers of Excellence as needed.+ Demonstrates an understanding of and an ability to speak to multiple Centers of Excellence within the organization tied to media strategy, creative, sponsorships, data, attribution and audiences across our portfolio of solutions.+ Identifies appropriate time to engage with various Centers of Excellence Data Insights & Innovation, Promotional/Sponsorship Marketing.+ Develops discovery questions to determine clients audience goals/value propositions.+ Accompanies Account Executives and participates in client-facing sales presentations/pitches and offers subject matter expertise, insights, and opinions.+ Evaluates previous campaigns and optimizes/identifies upsell opportunities (incl. **Employees at all levels are expected to:**+ Understand our Operating Principles; make them the guidelines for how you do your job.+ Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.+ Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.+ Win as a team - make big things happen by working together and being open to new ideas.+ Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.+ Drive results and growth.+ Respect and promote inclusion & diversity.+ Do what's right for each other, our customers, investors and our communities. **Comcast is an EOE/Veterans/Disabled/LGBT employer.
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