You serve as the senior business counselor and brand protector for our franchisee clients, ensuring their local investments are maximized through modern, social-first communication strategies. You partner with our internal social specialist departments to ensure their content is "of the moment," locally relevant, and strictly aligned with the NW Owners' business goals. Integration & Modern Communication • Marketing & PR Intersection: Act as the expert voice on how earned media, social content, and traditional marketing intersect. Corporate System Liaison (Secondary): While the franchisees are your primary clients, you provide the "field intelligence" and local recon necessary for McDonald’s Corporate to understand the NW landscape. You are responsible for their professional growth and the quality of the strategic insights they provide to the account.
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