Under the direction of the Director of Marketing & Sales, the Copywriter / Communications Manager is responsible for crafting and managing all written content that defines Zoo Knoxville’s voice and strengthens engagement with guests, members, and the community. This position oversees the Zoo’s written communications across all channels, including, but not limited to website copy, marketing campaigns, educational blog posts, press materials, annual reports, and segmented email marketing. The ideal candidate has exceptional writing and editing skills, a strong understanding of audience segmentation, and hands-on experience managing content within email marketing platforms to drive attendance, membership growth, and guest engagement. Email Marketing & Digital Communications • Plan, write, and manage all Zoo Knoxville email marketing campaigns. As an employee of Zoo Knoxville, you must possess English communication skills as well as the ability to communicate using a 2-way radio, email, and telephone.
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