Sept. 23, 2024

Communications Planner and Strategist

Tatari San Francisco, California

Tatari is on a mission to revolutionize TV advertising. We work with some of your favorite disruptor brands—like Calm, Vuori, Rocket Money, and hundreds more—to grow their business using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience. This role requires not only a deep & broad understanding of the media landscape and superior communication skills, but also a strong analytical prowess, with a passion for leveraging data and technology. Key Responsibilities: • Use research, analytics tools, and processes to understand media preferences, channel behaviors and interests, shopping & purchase triggers, media consumption patterns, and advertising trends • Gather data from Tatari clients, and work with our data science team, to provide strategic, consumer-insights-driven cross-channel media recommendations • Develop and execute comprehensive media plans that align with client objectives and budgets.

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