This role focuses on building strategic partnerships and managing community and media outreach to expand the visibility and impact of our client partners programs and services. This specialist will ensure campaigns extend beyond paid media into trusted community spaces — including community organizations, key events and sponsorships, social platforms, influencer networks and local and regional media outlets. • Coordinate communications campaign implementation to seamlessly integrated paid, earned, shared and owned media channels and content. Additional Skills & Knowledge: • Driven by values, committed to equity, and passionate about systems that serve people • Strong presenter and communicator capable of engaging both media and community stakeholders • Understanding of influencer marketing and digital creator ecosystems • Ability to identify media trends and adapt outreach strategies accordingly • Strong organizational and relationship management skills • Comfort working in a fast-paced, deadline-driven environment • Proficiency in media monitoring tools, reporting dashboards, and content management systems Established in 1978, we are one of the oldest and largest marketing agencies in Mid-Michigan, serving the Midwest and beyond.
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