The Company Marketing Manager is responsible for driving traffic, sales, and guest engagement within company-owned restaurants by bringing the brand to life at the local level. This role ensures excellence in in-restaurant marketing execution, local store marketing (LSM), and community engagement—translating national campaigns into impactful, in-market experiences.
As a key partner to Operations, this individual works hand-in-hand with General Managers and field leaders to elevate the in-restaurant experience, increase frequency, and build strong community connections that drive sustainable growth.
**Key Responsibilities**
In-Restaurant Marketing Execution
* Ensure flawless execution of national and regional marketing campaigns across company-owned restaurants
* Own in-store merchandising, signage, and point-of-purchase materials to maximize guest impact
* Partner with Operations to maintain brand standards and consistency across all guest touchpoints
Traffic & Sales Driving Initiatives
* Develop and execute local marketing programs to drive dine-in traffic and increase guest frequency
* Identify daypart, day-of-week, and seasonal opportunities to boost on-site sales
* Test and scale localized promotions and activations that deliver measurable results
Community Engagement & Brand Building
* Build relationships with local schools, businesses, and community organizations
* Plan and execute events, fundraisers, and grassroots marketing initiatives
* Position the restaurant as a meaningful part of the local community
Operator Partnership & Field Support
* Serve as the primary marketing partner to General Managers and Area Directors for company-owned locations
* Provide training, tools, and guidance to improve local marketing effectiveness
* Conduct regular market visits to assess execution, identify opportunities, and coach teams
Guest Experience Enhancement
* Collaborate with Operations to elevate the in-restaurant experience, ensuring it reflects the brand promise
* Identify opportunities to improve ambiance, engagement, and overall guest satisfaction
* Support initiatives that drive loyalty and repeat visits
Performance Analytics & Insights
* Analyze traffic, sales trends, and campaign performance at the market and store level
* Identify best practices and replicate success across company-owned restaurants
* Provide actionable insights and recommendations to Marketing and Operations leadership
**Qualifications**
* 4–7+ years of marketing experience in fast casual, QSR, retail, or multi-unit environments
* Strong experience with local store marketing and in-store campaign execution
* Demonstrated ability to partner effectively with Operations teams
* Experience supporting company-owned restaurant environments preferred
* Analytical mindset with the ability to translate data into action
* Excellent communication and relationship-building skills
* Willingness to travel (25–40%)
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