Consumer Insight Manager

Description
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BRAND BUILDING (Marketing Plan):

* Builds the 360⁃marketing plan for the brand and defines KPIs, also managing product & trade marketing activities, and collaborating with Consumer Engagement and Digital Teams.
* Profiles consumers, adapting global guidelines to local reality.
* Defines the Consumer Journey according to the profiled targets.
* Defines the advertising and distribution mix.
* Adapts the marketing plan accordingto sales performance, trends, competitors and social media metrics.

PRODUCT MANAGEMENT (Product Portfolio Management):

* Manages and maintains the product portfolio aligned with brand strategy (per channel, retailer, door type).
* Manage and maintain discontinued products and returns with the objective of reducing returns.
* Responsible for forecasting of saleable products with the aim of ensuring forecast accuracy.
* Forecasts GWP, testers and samples.
* Manages pricing (new products, price increases, price upload and pricelist creation) according to regional and global policies.
* Analyzes sales performance of key categories.
* Runs COGS (Cost of Goods Sold) analysis in order to continuously optimize product assortment Product Expert.
* Acts as Brand Expert on own product assortment as well as competitors (assortment, pricing) in order to identify opportunities in local markets.
* Responsible for campaigns (Event Management, timing of campaigns and tracking hereof) Supply management.
* Creates Account and Purchase⁃Order ledger and follow⁃up.
* Supply management and responsible for giving information to relevant stakeholders.
* Manages returns and assortments.

MARKETING STRATEGY (Strategy insights & solutions):

* Develops reports and analysis for all campaigns, with attention to A&P ROI, in order to improve marketing effectiveness.
* Defines and presents regional marketing plans, ensuring their effective implementation.
* Shares ideas and challenges in cross brand meetings Campaigns support.
* Builds local product offerings if relevant in collaboration with Trade Marketing.
* Supports Consumer Marketing in building local launch plans.
* Responsible for campaigns (Event Management, timing of campaigns and tracking).
* Contributes to Visual Merchandising decision⁃making (quantities, regional vs local production) and monitoring (budget, quality, delay), in particular regarding launches, in coordination with Corporate Visual Merchandising teams.

BUDGETING:

* Manages Marketing budget, reviewing P&L on a monthly basis.
* Defines A&P budget and optimizes it.

CUSTOMERS & CR Customers:

* Regularly connects with consumers, looking for data and insights (e.g. Focus Groups, Surveys).
* Gathers feedback from customers with the Consumer Communication Executive Customer Relationship.
* Proactively seeks ways to manage CR in line with global activities and to look for locally relevant causes and activities.
* Engages in CR activities across various touch points.

Qualifications
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* Degree in Marketing or equivalent
* + 5 years Marketing experience in a retail/cosmetics/luxury goods or FMCG arena
* Fluent English + Local Language
* Strong strategic accountability in marketing
* Good communication skills including understanding how to clearly communicate messages to consumer and key stakeholders
* Excellent analytical and decision making skills
* Personality: willingness to lead, test, learn and challenge the status quo.
* Proactivity
* Strong digital understanding, with interest in trends and new technology
* Ability to lead a cross⁃functional team and interface with international markets
* High "luxury touch"