Consumer Marketing Director – Porter Hospitality

The team’s first foray into hospitality, The Shop by Porter, debuted in late 2021 as a hybrid café, bar, retail shop, and meeting/event space inside their flagship Downtown Seattle showroom. Porter is looking for a creative, dynamic, and entrepreneurial Marketing Director to join their growing team! This is a specialized, multifaceted role that will own marketing strategy and innovation across all current and future hospitality properties, in order to strengthen the company’s market presence and give them an integrated “voice” that will make a lasting impact. Marketing Director Responsibilities: • Develop and implement comprehensive marketing strategies for the Porter Hospitality brand and individual locations to drive revenue, enhance brand positioning, and elevate guest experiences • Design and execute unified marketing campaigns for the brand, including the design, writing, and distribution of e-newsletters, maintenance of e-mail lists, digital, social media, in-store promotion, PR, and traditional advertising • Outline social media SOPs for the group and train key players on the corporate and property-level teams to support marketing initiatives • Oversee, train, and mentor a growing marketing team, providing guidance, professional development, and support in executing marketing initiatives • Assist with website redesign and create copy for and maintain updates to company website • Manage social media platforms for all existing hospitality properties and identify new platforms for outreach • Develop customized social media presence and strategy for each Porter Hospitality property locations • Measure and analyze key marketing metrics, including performance of campaigns, web activity, traffic, content views/downloads, guest activity and leads; leveraging insights to optimize strategies and drive results • Liaise with operators, partners, tenants, managers and stakeholders at each property to develop a distinct, creative voice consistent with the style and values of each location • Research, identify and cultivate partnerships with brands, influencers, and media outlets to amplify the company’s reach and reputation • Off-site visits to individual hospitality properties to gather up to date content for social media channels • Respond to customer inquiries and engage with followers across various social media platforms • Liaise with external graphic designers, PR company, and programmers/coders for large-scale projects and website updates • Design and implement strategies to enhance customer loyalty and guest experience, leveraging digital tools, CRM, and personalized marketing efforts • Create copy for and maintain updates to company website and websites for individual restaurant concepts • Design and write copy for printed and digital marketing collateral; i.e. check presenters, flyers, signage, menu adjustments, event/catering decks, business cards, social media graphics, etc. Candidate Qualifications: • 5-7 years of progressive Marketing experience within the hospitality industry with at least 3 years in a leadership role, preferably within a multi-location hotel brand, restaurant group, luxury lifestyle brand, or comparable hospitality concept • Hospitality Industry marketing experience is required • Associate or Bachelor’s degree in Marketing is preferred • Proven track record in developing and executing multi-channel marketing strategies that drive growth and engagement • Must be social media savvy and comfortable using platforms like Instagram, Facebook and Twitter/X for business pages • Excellent time management, organization and prioritization skills, with proven ability to work effectively, independently and accurately with minimal supervision • Top-notch leadership skills with experience managing and mentoring teams • Strong aesthetic sensibility • Passion for hospitality, design, and creating memorable guest experiences • Very strong written communication skills, as well as interpersonal skills to handle sensitive or confidential situations, and liaise with vendors, operators, customers, and other key stakeholders • Strong sense of work ethic, professionalism and polish • Strong project management skills, proactive problem solving skills and strong sense of resourcefulness • Refined computer skills, including but not limited to: all Microsoft Office programs and Adobe Creative Programs (i.e., InDesign, Photoshop/Lightroom, Illustrator) • Experience with website platforms like Wordpress and Squarespace and familiarity with SEO; prior involvement with web development projects is highly preferred • Prior exposure to web-based design and social media monitoring programs • MUST be able to work collaboratively and assist others while wearing many hats • Ability to relocate and be based in Seattle initially, and be able to travel as needed