Consumer Marketing Strategy Director

Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. Gannett open roles are featured on various external job boards. Job postings directing you to complete an application on other external sites may not be valid. • Head of subscription sales and engagement for the Des Moines Register • Direct reporting structure to consumer subscription and revenue team with a heavy dotted line to local GM • Must be able to work in Des Moines 60% of the time or as directed by the key manager Key Responsibilities: • Strategic Collaborative Planner • Responsible for driving volume and revenue by overseeing consumer sales and engagement results for the Des Moines Register • Develop sales and engagement strategic plans including the audience roadmap to drive revenue • Work with news teams to optimize and sell against trending stories • Launch marketing programs to support newsroom initiatives that drive subscription growth including newsletters, SMS campaigns, social media platforms, and native apps • Be present on-site at key meetings • Responsible for planning, managing, and monitoring social media ads to drive subscription sales or improve engagement of existing subscribers within brand guidelines • Oversite of SEM to increase subscription sales • Ensure website and ads are functioning as expected for both print and digital subscriptions • Create and launch in-app campaigns to drive subscriptions or improve engagement • Communicate results with key stakeholders • Respond to changing trends • Understand the competitive landscape in the market and factors that are impacting growth • Adhere to all pricing strategies as defined by Local Revenue and Planning • Connect with social, search, and email teams to stay abreast of most trends and best practices • Lead and be present at local events to drive subscriptions, top-of-funnel leads and brand awareness