Consumer Marketing Strategy Director

• Head of subscription sales and engagement for The Democrat & Chronicle, based in Rochester, New York; and The Telegram & Gazette (telegram.com), based in Worcester, Massachusetts • Direct reporting structure to consumer subscription and revenue team with a heavy dotted line to local GM • Must be able to work in the Worcester or Rochester office 60% of the time or as directed by the key manager Base Salary: $105,000 - $115,000/annually • Work with news teams to incorporate high-performing and trending content into marketing plans • Responsible for planning, managing, and monitoring paid social media ads to drive subscription sales or improve engagement of existing subscribers while abiding by brand guidelines • Be present (onsite) at key meetings • Ensure website and ads are functioning as expected for both print and digital subscriptions • Communicate results with key stakeholders • Respond to changing trends internally and externally • Understand the competitive landscape in the market and factors that are impacting growth, including analysis of reach and market penetration • Adhere to all pricing strategies as defined by Local Revenue and Planning • Collaborate with Audience Development and Content Strategy teams to stay abreast of social media and search trends and best practices • Lead and be present at local events to drive top-of-funnel leads and brand awareness • Work With Enterprise Team to Optimize Results: • Develop and maintain best practices and standards in marketing materials and strategies across marketing channels • Work with Marketing Operations to ensure timely execution of sales efforts such as email communication, website ads, and other opportunities that drive sales and engagement • Work with the Analytics team to ensure proper tracking of results and to provide explanations as needed • Maintain highlights documentation that will be needed to understand trends including YOY changes and anomalies Accountabilities • Head of subscription sales and engagement for The Democrat & Chronicle and the Telegram & Gazette • Direct reporting structure to the Consumer Subscription and Monetization team with a dotted line to the Local General Manager for both sites • Must be able to work onsite 60% of the time or as directed by the key manager Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications, and experience.