Consumer Marketing Strategy Lead - Health100

Own the development and execution of consumer go-to-market strategies, ensuring alignment across teams and consistency across all consumer touchpoints Drive consumer acquisition and engagement initiatives Health100’s consumer value proposition is clear, simple, and consistently expressed across channels Marketing initiatives drive measurable improvements in acquisition, onboarding, and engagement Lifecycle marketing programs are scalable, data-driven, and continuously optimized Consumer marketing performance is clearly articulated through structured, executive-ready materials Cross-functional teams are aligned, and marketing efforts are coordinated and effective 5+ years of experience in Marketing, Product Marketing, or growth roles, with a track record of supporting go-to-market execution and influencing consumer behavior 5+ years proven ability to own and drive marketing strategy with measurable business impact 5+ years’ experience leading consumer acquisition, engagement, or lifecycle marketing programs across digital products, platforms, or omnichannel experiences 4+ years translating complex capabilities into clear, simple, and compelling consumer messaging and content 3+ years displaying a strong analytical mindset, with experience defining KPIs and leveraging data to improve marketing effectiveness and outcomes 3+ years demonstrating strong organizational and cross-functional collaboration skills with the ability to manage multiple workstreams and operate independently in a fast-moving matrixed environment 3+ years demonstrating exceptional communication, executive storytelling, stakeholder management, and influence skills The typical pay range for this role is: This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

Create an account to see the full posting, access our search engine, and more.