Consumer Marketing Strategy Lead

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Health100 is a healthcare platform built to reduce complexity and improve outcomes across the healthcare ecosystem. What You’ll Do: - Lead consumer marketing strategy and execution Own the development and execution of consumer go-to-market strategies, ensuring alignment across teams and consistency across all consumer touchpoints - Drive consumer acquisition and engagement initiatives Lead planning and execution of campaigns that drive awareness, onboarding, and sustained engagement across paid, owned, and earned channels, with clear performance goals - Define and scale lifecycle and engagement strategy Own the development and optimization of lifecycle marketing programs, including onboarding, activation, engagement, and re-engagement across owned channels (email, push, in-app) - Develop consumer-facing messaging, content, and strategic materials Translate Health100 capabilities into clear, compelling, and consistent messaging and content across consumer experiences and executive-level materials - Lead launches and consumer readiness Ensure consumer-facing marketing launches are strategically planned and operationally coordinated, with aligned messaging, content, and timing across teams - Own performance tracking and optimization Define KPIs and measurement frameworks, track performance, and leverage insights to inform decisions and continuously improve outcomes - Incorporate user and performance insights Leverage consumer feedback, competitive insights, and performance data to identify opportunities and refine marketing strategy What Success Looks Like: - Health100’s consumer value proposition is clear, simple, and consistently expressed across channels - Marketing initiatives drive measurable improvements in acquisition, onboarding, and engagement - Lifecycle marketing programs are scalable, data-driven, and continuously optimized - Consumer marketing performance is clearly articulated through structured, executive-ready materials - Cross-functional teams are aligned, and marketing efforts are coordinated and effective This role may be hybrid, 3 days per week in one of CVS’s offices in: Wellesley; MA, Woonsocket, RI; or NYC.

Create an account to see the full posting, access our search engine, and more.